NovaBank Landing & Onboarding
A conversion-focused landing page and onboarding flow for a digital bank, rebuilt before their public launch.
Web Apps2025NovaBank came to us six weeks before launch with a landing page that wasn't converting. We rebuilt the entire marketing site and account-opening flow from scratch.
From problem to product
The existing page loaded in 6 seconds, told the product story in the wrong order, and lost 80% of visitors before the signup form. Launch date was fixed — six weeks, no extensions.
We started with the signup funnel, not the homepage. A new three-step onboarding cut form fields from 14 to 6, deferred KYC to after account creation, and added instant validation. Then we rebuilt the landing page around the product demo, with performance budgets enforced in CI.
"They treated our launch like their own. The new funnel paid for the project in the first month."
